5 Good Reasons to Include Preneed Messaging on Funeral Streams

Streaming used to be just about helping distant guests feel included. Today, it’s also a powerful way to connect with the families you may serve next - without adding any extra work for your team.

One of the most underused opportunities? Using streams to open the door to planning ahead. When done well, it’s thoughtful, unobtrusive, and surprisingly effective.

Here are five good reasons to start including preneed messaging in your streamed services.

1. Reach People When They’re Ready to Hear It

Attending a funeral naturally brings up thoughts of our own plans, or how we might ease that burden for others. Offering gentle access to preneed info in that moment doesn’t disrupt the service - it simply meets guests where they already are. It’s respectful, passive, and available only if someone chooses to explore it.

It’s also worth remembering that many online guests are exactly the type of people you’d want to stay connected with. About one-third live locally, and many more have ties to your area - such as adult children who may one day need to arrange a service for a parent nearby.

2. Build Awareness - and Keep Reinforcing It

Many funeral professionals believe that families already understand what preneed is. In fact, industry leaders estimate awareness at 61%. But the reality is starkly different: only 29% of consumers actually know about the key services available to them - including pre-arrangements, cremation memorialization, and other planning options.
— 2025 Funeral and Cemetery Consumer Behavior Study, Foresight + Fortitude

That gap matters. You can’t expect families to choose something they don’t know about or fully understand. Streams are a great way to build awareness naturally, by including unobtrusive prompts through a service, you plant a seed. And over time, with repeated touchpoints, that seed can grow into action.

3. Plug It Straight Into Your Existing Preneed Program

Already working with Precoa, Tribute Technologies Lead Logic, or another preneed or marketing partner? Great. Streaming doesn’t compete with those efforts - it amplifies them.

This isn’t a separate program - it’s an extra source of warm, timely leads that fit right into your existing workflow. With Precoa, leads feed straight into their system. With Tribute's Lead Logic, they’re automatically nurtured. It helps you get more from the preneed and marketing partnerships you already trust.

4. One of the Most Cost-Effective Ways to Generate Leads

When you weigh it up, it’s hard to beat the return. Let’s say you’re streaming five services a month, with around 30 guests per stream. If 2% of those guests engage with preplanning prompts (our average), that’s three warm leads per month.

At $90/month for the service, that works out to around $30 per lead - with no events to plan, no venues to book, and no lunch to cater. It’s consistent, it’s trackable, and it’s hands-off.

By comparison, funeral homes typically pay $60–70 per lead when using paid search or direct mail, according to FuneralDecisions. That makes streaming not just simpler - but significantly more cost-effective.

5. A Smarter Way to Layer in Touchpoints

Preneed isn’t a one-time conversation. It takes awareness, familiarity, and timing - and streaming helps you build all three.

By including preneed prompts in your streams, you’re adding another layer to your marketing ecosystem - alongside obituary pages, follow-up emails, events, and community outreach. And because streams are already happening, it’s a simple way to multiply your impact without adding to your to-do list.

Final Thought

For funeral homes looking to grow their preneed program without more effort, streaming is a smart place to start. It’s respectful, effective, and already in front of the people who matter most - your future families.